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Is Your Resume a Hallmark Card?

This is a guest post by David Pinkley, The Resume Sage.

How do you describe yourself in your resume: team player?…quick learner?…detailed oriented? Do you really believe those self-proclaimed descriptions? Consider this: so does everyone else. That’s the problem. When it comes to describing ourselves we use the same words as everyone else. I know this because in 15 years working as a professional resume writer and executive recruiter I’ve seen nearly 40,000 resumes. Virtually all of them used works like: high energy, results oriented, uniquely qualified, detailed oriented, out-of-the-box thinker…and the list goes on. I call these Hallmark words.

What is a Hallmark word? Example: You go to the store to buy a greeting card for your Sweetie whose birthday is approaching. You are overwhelmed because there are so many cards to choose from. You select your first one and it says something like: “May you experience all things bright and beautiful on your special day. Happy Birthday.” It’s a nice try but the message is contrived so we put the card back and pick another. The second one says: “Here’s a card just for you. You’ve always been tried and true. Happy Birthday.” Again, nice words but the message isn’t meaningful. (Who writes this stuff!?) You repeat this process numerous times until you find one with a message that resonates: “It just always felt right…and it always will. Happy Birthday.” Found it. You’re done.

Hallmark words are words that look great on paper but don’t have any real meaning. It’s the same with resumes. Certain words look great on resumes but they are meaningless. If everyone says they’re a quick learner those words become diluted. (Whether it’s true or not is irrelevant.) Using Hallmark words on your resume will make it seem just as contrived as most greeting cards. The reader (i.e. hiring manager) won’t believe your message and will continue reading other resumes in search of one that resonates.

The reality is we really don’t know how to describe ourselves. So we borrow words from other resumes and convince ourselves that these words really describe us. We don’t realize they have no meaning. Great resumes find authentic ways to communicate familiar themes. How do you do that?

If you are really honest with yourself – you probably don’t know what you really do anyway. The only way to discover exactly what makes you unique is to look closely at your job. This takes introspection and self examination; a process most people dread because it seems like hard work – hence why most resumes are homogeneous. This is difficult to do for yourself. Self examination is much easier if you do it with someone else. But that’s another post.

Blow the dust off your resume and take a look at the words you’ve used to describe yourself. Are they Hallmark words? If they are, you need to recognize that you are not saying anything unique. And no matter how true they are, they are not as meaningful or impactful as you think.

Have questions? Contact David Pinkley at (704) 358-6000 or david@theresumesage.com. To learn more visit: www.TheResumeSage.com

David Pinkley is the founder of The Resume Sage, a custom resume writing service. The Resume Sage critiques and writes resumes for accomplished professionals and executives. Those who work with The Resume Sage are purposeful about navigating their careers. They need more than just strong writing skills; they are seeking insights about how to differentiate themselves from their peers/competitors.

David is a sought-after public speaker and has been featured on local news and NBC’s national news. He earned a B.S. degree from the University of Michigan and started his career in Chicago as a CPA at Ernst & Young and at Bank of America. He has lived and worked as an executive recruiter for 15 years in Charlotte, Raleigh, New York and Hong Kong.

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    Tired of Conflict Bringing You Down?

    Dealing With Conflict

    Conflict takes many forms—misunderstanding, frustration, ignorance, hatred, envy, and so on—but despite the cause, the result is largely the same: someone walks away with hurt feelings.

    The truth is, however, that this is not necessary. You can choose to be unaffected by conflict. It is not an easy thing to accomplish. You have, after all, lived your life believing that conflict equals pain. But with practice & patience you can learn to live above conflict in a place of true peace.

    “True peace can not be disturbed by gain or loss.”

    The reason that conflict hurts us is because we allow it to. Most pain comes from another person(s) or from our own minds. The key to being unaffected by conflict is to understand that anything that another person says to us (out of anger, frustration, etc.) is actually a reflection of her feelings about herself and is rooted in fear. Likewise, anything that our mind says to us (self-criticism, self-hatred, etc.) is also rooted in fear. All forms of discomfort—sadness, anxiety, worry, rage, hatred, envy, and so on—are rooted in fear.

    When you accept that angry words are actually reflections of fear, it makes them much less painful to tolerate. Even the angriest and most cruel of arguments is based in fear & insecurity.

    For example, you have a large project due at work. You bring it into your boss’s office an hour prior to the deadline. She notices that it is riddled with errors. Her face turns red and she begins to scream. “You idiot! How could you be so stupid? This is unacceptable. I can not believe I ever hired you. Get out!”

    On one hand, you are devastated. Her words have stung you at your core. You are insulted, sad, angry, afraid. But if you really stop to analyze the situation, why do you think she acted this way? Most likely, she is afraid. Most likely, she is terrified about the way that your “failure” is going to reflect on her. After all, wasn’t it her who hired you, gave you this assignment, failed to give you proper instruction, and so on? What will her boss think when she turns this project into him? Her explosion was based in fear.

    Another example, it is Saturday afternoon and you are sitting on the couch. Your husband comes in the door and notices that you have not swept the floors. He begins to speak angrily, “Haven’t you swept the floors? Didn’t you see this dirt? You’ve been so lazy recently.” You are crushed and devastated. How could he be so mean? But then again, you stop and analyze. The lawn is not mowed, the gutters are uncleaned, there are piles of crap strewn about the yard. Your husband is insecure about all of his unfinished chores and is projecting his self-frustration onto you. His remarks were based in fear and insecurity.

    If you take the time to truly analyze, you will find that almost every conflict is rooted in fear. Therefore, the vast majority of hurtful things that are ever said to you actually have absolutely nothing to do with you. This is an incredibly liberating concept (not to be confused with the rare scenario when you are actually wrong by the way). Still, just because the other person’s (or even your own self-inflicted) anger is based in fear, that still doesn’t make it right. Yes, perhaps both your boss and your husband were entirely out of line. It is alright for you to tell them so, but what is more important is the way that you process the conflict within yourself.

    Most people internalize the conflict. In any case, you take what was said and push it deep within yourself. Perhaps you believe the other person words. “Yes, I am lazy, stupid, ugly, etc.” The conflict turns into emotional pain and festers within you eventually becoming depression, anxiety, and so on. But as I mentioned at the start, none of that is necessary.

    You must accept the conflict (words) for what they are—someone else’s (or even your own mind’s) fears and insecurities. Fear is nothing to be afraid of or affected by. Most fear is completely unnecessary (read more about that).

    After the conflict, words, and judgments have passed, simply allow all of it to pass through and around you like water or air. Understand that it is something outside of you, that has nothing to do with you at all. It is not inside of you, it did not come from you, and you do not have to absorb it. Simply let it pass and then move on.

    Holding onto the pain of conflict is insane and unnatural. What do the birds do after the great storm has passed? They sing, of course! You will never hear the birds singing so sweetly and so loudly as they do after the storm has passed and the sun shines again. They do not mourn the broken nest, the wet feathers, or the lost supper. They simply sing and praise the light in gratitude. They rejoice that the sun has come again.

    In his book, The Power of Now: A Guide to Spiritual Enlightenment, Eckhart Tolle talks about his observation of duck fights. Two ducks approach one another. They squawk in anger for mere seconds. Then they turn away from one another, flap their great wings a few times, and swim on as if it never happened. This is true wisdom, true peace, in action. There is so much that we can learn from this simple observation.

    There is really no need to hold onto anger or discomfort. There is really no need to suffer. In life, you will find many reason to suffer. But a good reason to suffer, you will never find. Let conflicts pass through and around you. Do not hold onto them. You will almost always find that it never has anything to do with you anyway.

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