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Ask Dena

I’d like to let you know about my weekly column called Ask Dena. This is your chance to get questions answered on a variety of topics including anxiety, career, happiness, relationships, self improvement, travel, and anything else you can dream up!

So, what are you waiting for? Head to the comments & ask away!

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    Is Your Resume a Hallmark Card?

    This is a guest post by David Pinkley, The Resume Sage.

    How do you describe yourself in your resume: team player?…quick learner?…detailed oriented? Do you really believe those self-proclaimed descriptions? Consider this: so does everyone else. That’s the problem. When it comes to describing ourselves we use the same words as everyone else. I know this because in 15 years working as a professional resume writer and executive recruiter I’ve seen nearly 40,000 resumes. Virtually all of them used works like: high energy, results oriented, uniquely qualified, detailed oriented, out-of-the-box thinker…and the list goes on. I call these Hallmark words.

    What is a Hallmark word? Example: You go to the store to buy a greeting card for your Sweetie whose birthday is approaching. You are overwhelmed because there are so many cards to choose from. You select your first one and it says something like: “May you experience all things bright and beautiful on your special day. Happy Birthday.” It’s a nice try but the message is contrived so we put the card back and pick another. The second one says: “Here’s a card just for you. You’ve always been tried and true. Happy Birthday.” Again, nice words but the message isn’t meaningful. (Who writes this stuff!?) You repeat this process numerous times until you find one with a message that resonates: “It just always felt right…and it always will. Happy Birthday.” Found it. You’re done.

    Hallmark words are words that look great on paper but don’t have any real meaning. It’s the same with resumes. Certain words look great on resumes but they are meaningless. If everyone says they’re a quick learner those words become diluted. (Whether it’s true or not is irrelevant.) Using Hallmark words on your resume will make it seem just as contrived as most greeting cards. The reader (i.e. hiring manager) won’t believe your message and will continue reading other resumes in search of one that resonates.

    The reality is we really don’t know how to describe ourselves. So we borrow words from other resumes and convince ourselves that these words really describe us. We don’t realize they have no meaning. Great resumes find authentic ways to communicate familiar themes. How do you do that?

    If you are really honest with yourself – you probably don’t know what you really do anyway. The only way to discover exactly what makes you unique is to look closely at your job. This takes introspection and self examination; a process most people dread because it seems like hard work – hence why most resumes are homogeneous. This is difficult to do for yourself. Self examination is much easier if you do it with someone else. But that’s another post.

    Blow the dust off your resume and take a look at the words you’ve used to describe yourself. Are they Hallmark words? If they are, you need to recognize that you are not saying anything unique. And no matter how true they are, they are not as meaningful or impactful as you think.

    Have questions? Contact David Pinkley at (704) 358-6000 or david@theresumesage.com. To learn more visit: www.TheResumeSage.com

    David Pinkley is the founder of The Resume Sage, a custom resume writing service. The Resume Sage critiques and writes resumes for accomplished professionals and executives. Those who work with The Resume Sage are purposeful about navigating their careers. They need more than just strong writing skills; they are seeking insights about how to differentiate themselves from their peers/competitors.

    David is a sought-after public speaker and has been featured on local news and NBC’s national news. He earned a B.S. degree from the University of Michigan and started his career in Chicago as a CPA at Ernst & Young and at Bank of America. He has lived and worked as an executive recruiter for 15 years in Charlotte, Raleigh, New York and Hong Kong.

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    My Journey to Financial Freedom | Part 1: The Fall

    Three years ago, I was nearly $60,000 in debt. I had a Bachelor’s degree that didn’t appear to be worth its weight in salt and a job that couldn’t cover a fraction of my monthly bills. I was terrified.

    Today, I am closer to complete financial freedom than I ever dreamed possible. Last week, I paid off my last remaining credit card balance. This two-part post is a celebration of this incredible milestone in my journey.

    In part one, I will explain how I got to that terrible place. In part two, I will explain how I’m getting out of it (and how you can do it, too).

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    A financial prison is the worst sort of prison to be stuck in. A financial prison does not have steel bars or a prison warden. You will not get sent to financial prison for committing a crime. There is only one person that can sentence you to financial prison. That person is you.

    There are two primary types of financial prisoners:

    1. There are those in financial prison who got there because they truly did not know any better. This type eventually realizes the error of their ways and breaks free.

    2. There are those who knowingly commit themselves to financial prison. This type is well aware of the consequences of living beyond her means; but she does it anyway.

    Of course there are also those who fall somewhere in the middle, like me… (Cue dream sequence.) It all started when I was 18. The guidance counseling systems in my high school and college were either completely inadequate or I simply refused to pay attention. I can’t honestly remember which it was, though I think it was the former. Either way, I was screwed.

    Before me, no one in my family had ever been to college so I didn’t receive much advice. I was thrilled to be out of high school and ready for the next step. I took my SATs one time and applied to one school. My parents, being average folks, made just enough money to prevent me from receiving financial aid; but not enough money to be able to pay my full tuition. For me, this meant loans: “lovely” student loans from “lovely” Sallie Mae.

    My mother co-signed and it was a cinch from there. Each semester I filled out a relatively simple form and like magic, Sallie Mae sent me a check. In fact, Sallie Mae was so generous that they allowed me to take out as much “extra” money as I needed every semester. It was fantastic! Yes, I had money to pay for books, meals, and extra curricula. I also had money to go out and binge drink, buy clothes I didn’t need, designer purses, and more. Sallie Mae was wonderful to me. And the best part if it was that there was no need for discussion. No one guided me, no one advised me, and no one asked me any questions. I showed up at the financial aid office a couple of times each year and it was always smooth sailing.

    On top of that, another great thing happened when I was 18! The credit card companies started to send me applications. And that was just as easy. I got one and then another and then another. Whatever I couldn’t cover with those pretty little checks from Sallie Mae, I could simply charge on my credit cards. College was good to me. I joined a sorority, I partied hard, I shopped until I dropped. What more could a girl ask for?

    It wasn’t all fun & games though. I worked through college. I worked at a children’s camp each summer; I was a Spanish teacher for two years; and toward the end of my college career I was a bookseller at Borders bookstore. All of the money I made working was spending money for me. I had Sallie Mae and the credit cards to pay all of my “real” bills.

    When I finally graduated, I was making a cool $8.25 an hour at Borders. I loved it. I was happy… until one day, out of no where, a letter came in the mail. I had a six month grace period and then I would have to start paying back those loans. My paychecks barely covered my minimum credit card payments. How was I going to make loan payments on top of that?

    So I sat down and did something that I’d never done before. I wrote up a budget. It was horrifying when I realized that even if I’d had no other bills, my monthly wages from Borders wouldn’t even cover half of my monthly student loan payments. The jig was up.

    All told, I came out of college with about $45,000 in student loan debt and almost $15,000 in credit card debt. I hadn’t even lived on campus; I commuted from home; my parents paid for some of my tuition; and I only went to a mediocre school. How the hell was this possible?

    All of a sudden Sallie Mae and the credit card companies didn’t seem so lovely anymore. There was one thought that kept repeating over & over in my head: Why didn’t anyone warn me? I felt cheated, betrayed, angry, afraid, and helpless. I wondered what the people in the financial aid office had been doing all that time. I wondered why my high school guidance counselor didn’t press me harder about applying for scholarships or grants. I wondered a lot of things, but mostly I wondered how the hell I was going to get out of the mess.

    I started sending out resumes for jobs with starting salaries that would at least cover my monthly student loan payments. I sent out resume after resume but before long, I realized another harsh reality. That Bachelor’s Degree in English with a Creative Writing Focus wasn’t so great either. Nobody was calling me back. I couldn’t even get an interview.

    The clock was ticking. I was halfway through my grace period. Then one day, one of my best friends mentioned an opening in her office. I looked over the job description and realized that it had nothing to do with what I’d gone to school for. I didn’t even know what it actually was, but the starting salary was more than what I needed. The rest was history.

    I’ve been at my current company for almost three years now. And yesterday I paid off my last remaining credit card balance! Additionally over these few years, I’ve cut my student loan debt almost in half and by next Winter, I will have it down to a quarter of what I started with.

    Stay tuned for tomorrow’s post, where I will share how I am doing it and how you can do it, too.

9 Comments

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  4. Dear Dena, we have known each other for awhile. Though we have never met in person I feel that I gotten to know you pretty well from online. I was just wondering where is the best place that you have traveled to and why??

  5. Dena,

    I just came across your old blog today while whiling away the hours at work. I loved your topics on minimalism and have a question.

    There are lots of stuff in my house that needs thrown away, sold, or donated and I am excited to start cleaning out.

    However, I have a rather LARGE library of books. I buy them all the time, many of them I believe I will read again, many (like Fight Club) I’ve read dozens of times. There are books through I know I can donate to the library or sell, however they may not be enough.

    I have this crazy thought in my head that when I get older (I’m 30 now) and have a house, I want a room filled with books with a couch in the middle of the room so I can be surrounded by what I love.

    How do I let go of that dream and get rid of some of these books? Or is that dream something that is desired?

    Thanks!

    Jeremy

  6. Somehow along the way with the technology of facebook, texting, emails, blackberry bm’s we seem to be loosing the precious connection of talking directly to our friends, family, partners… Oh and forget about actually visiting in person.
    In additon, many times words are taken out of context thru texts or emails, taken the wrong way and misunderstood to a damaging point. Its sad in a way, that its so much easier to just send a text or put a post on facebook than to reach out and touch someone with a phone call or visit.
    I also believe that through this modern way of communicating with each other I see it causing unnessary fights, break-ups, causing controversy–Well, its so easy to say something mean or nasty in a text and simple press send, than it is to confront someone face to face and work it out… Don’t get me wrong there is alot of good in it all too. Dena, I’m not sure where I’m going with this, thats your job, lol. Its just heavy on my mind and needed to vent… Maybe a future post…well, thanks for listening. Peace, Cindy

  7. Dear Dena,

    When is the right time to tell a friend that she shouldn’t marry someone that she’s engaged to? From my understading, their relationship is healthy and full of love, but I know deep down that there is someone else better for her. Please provide some advice before I do something outrageous.

    For example:

    Priest: ..If anyone has any objections to why this couple should not be wed this day, speak now or forever hold your peace..

    Me: (slowly standing up with my hand raised..) I love you. I never told you that before because I was afraid. I’m still afraid now. As your friend, I don’t want to see you end up with the wrong person. I don’t know if we would even work out, but I’d like to give it a chance. What do you say – just one cup of coffee?

    – Dre $w@gg

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