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Review: Tribes by Seth Godin

On a recent flight, I began reading Seth Godin’s Tribes. On the return flight, I finished it. It was my introduction to Seth Godin—no idea why I hadn’t found him sooner!—and what an introduction it was. The book blew me away. It is the best book on leadership and change management that I’ve ever read. While the content is sure to inspire change of the greatest sort within any organization—from business to church, non-profit to learning institution—it is also of incredible value to individuals.

In this post I want to share some of my favourite pieces from Tribes as well as some of my own insights.

Whether you want to create positive change in the world, in the workplace, or simply in your own, I recommend that you read the book for yourself. It is a relatively easy read, spliced up into short, digestible chapters. I got through it in a few hours. But it is absolutely packed with revolutionary ideas, suggestions, and real-life examples of people making a difference and leading tribes in today’s world.

Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

I’ve begun to think of my generation as the Fight Club generation. Tyler Durden said it best, “We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.” I think Tyler and Seth’s sentiments are one and the same. Our parents (or maybe you) were raised to believe that you needed to grow up, go to school, get a job, and stay there. Work hard, save money, vacation once a year, and retire as soon as possible.

Well, the Fight Club generation doesn’t want to hear that nonsense. We want gratification now. We don’t want to spend 40 hours a week miserable just so that we can collect a paycheck twice a month. We don’t want to spend half a lifetime at a job that we hate just so we can get fired or die one day! We believe that we can be happy now. We can pursue our passions, make a difference in the world, live out our dreams, and be successful all at once. And… we are right. We can do it. There are people doing it every single day. I love Tribes because it tells the stories of those people and more importantly, how they got there and how we can do it, too.

Somewhere along the way, perhaps when twenty thousand Ford workers lost their jobs in one day, or when it became clear that soft drink companies were losing all their growth to upstarts, the factory advantage began to fade.

The reason why the “school-job-suffer-retire” model worked for so long was because it was safe, it was comfortable. Human beings like to feel safe. It feels good to know that you will get a check once every couple weeks. It feels safe to know that you can walk into the office every morning and the lights will turn on and the computer will turn on. The peace of mind in trading your hours for dollars seems worth it when you have to put food on a table and a roof over someone’s head. But, guess what, that model isn’t really proving to be so safe after all.

The recent tanking of the economy has really shaken things up. People are losing their jobs at rapid rates, unemployment is way up. Ethics have been violated, corruption runs rampant, and people don’t feel safe anymore. We want to take matters into our own hands. We want to create the lives of our dreams and be completely independent. We are doing it every day.

In unstable times, growth comes from leaders who create change and engage their organizations, instead of from mangers who push their employees to do more for less.

Now, more than ever, each of us has an opportunity obligation to become a leader, to create change, and to make a positive difference. The ever-evolving world of social media and the Web—Facebook, Twitter, LinkedIn, Wikipedia, Google—give us instant access to an unthinkable quantity of information and resources. When we learn how to leverage those resources we can become unstoppable. When we teach others to leverage those resources our tribes can become unstoppable. It is a great time to be a leader, and it is also the right time.

Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable. It’s uncomfortable to propose an idea that might fail. If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.

Change = pain. If there is anything that I have learned over the past three years, it is this. Human beings are creatures of habit. When asked why things are done a certain way, most people will always respond the same way: “Because that’s the way we’ve always done it.” It is safe, it is comfortable. Our profits may be plummeting, our staff may be miserable, our customers may be disgusted—but this is the way we’ve always done it! Don’t try to mess with our traditions! Right? Wrong!

Success takes dedication, hard work, persistence, and change. Dedication, hard work, and persistence can be painful. Some people are cut out for it and some people aren’t. The people that are, are the leaders. Being a leader is not comfortable and it’s not supposed to be. Being a leader takes character.

Believe it or not, anyone can do it. “No one is born charismatic. It’s a choice, not a gift” (Tribes).

Change almost never fails because it’s too early. It almost always fails because it’s too late.

The time for change is now, my friends. If not now, when? There has never been a time where the need for positive change was more urgent. If you do not realize that this moment is all you have, then you do not have anything. This is it. After this moment, nothing is promised—not tomorrow, not next week, not your 81st birthday. You have this moment and you alone get to decide what you do with it. Yes, you can surf Facebook for a few more hours and stalk out your ex-boyfriend’s life for awhile more. You can also sit on the couch with a six-pack and watch The Jersey Shore marathon on MTV. …But if you asked me, I’d tell you that you’ve got more important things to do. Whether you’ve been waiting to pitch a great idea to your boss, waiting to take a proactive approach to your health, or waiting to embark on that 6 month “vagablogging” journey; stop waiting!

There is really nothing in your way. There are no problems and no obstacles. Any anxiety that you might have stems from your past or your future; but your past and your future are not real! The only thing that is real is this moment, right now. The past and the future are in your head. No matter what you think is standing in your way, you can find a way around it. If you can’t get on the next flight to Melbourne (to start your career as a kangaroo-catcher) then sit down and figure out how you are going to make it happen. Right now.

I’m frequently asked about getting credit. People want to know how to be sure they get credit for an idea, especially when they have a boss who wants to steal it. Or they want to know how to be sure to give me credit for an idea in a book or a blog post of their own.

Real leaders don’t care.

If it’s about your mission, about spreading faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit.

There’s no record of Martin Luther King, Jr., or Gandhi whining about credit. Credit isn’t the point. Change is.

Stop worrying about the obstacles and start taking action. Stop worrying about who is going to get credit and start making a difference.

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What I loved most about Tribes is that it left me feeling like anything and everything is possible. The book is full of stories about ordinary people who did (and do) extraordinary things every single day. These people don’t let fear stop them. They become leaders and they create & inspire change. Every person is capable of this. You are capable of this! What do you want to do? Are you ready to become a leader? I say yes. Yes you are!

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    My Journey to Financial Freedom | Part 2: The Climb

    Emergency Fund

    Three years ago, I was nearly $60,000 in debt. I had a Bachelor’s degree that didn’t appear to be worth its weight in salt and a job that couldn’t cover a fraction of my monthly bills. I was terrified.

    Today, I am closer to complete financial freedom than I ever dreamed possible. Last week, I paid off my last remaining credit card balance. This two-part post is a celebration of this incredible milestone in my journey.

    In part one, I explained how I got to that terrible place. In part two, I will explain how I’m getting out of it (and how you can do it, too).

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    1. Change the way you think about spending money. For most of my life, I believed that money was made to be spent. I believed that I *deserved* to spend every dollar that I earned on some material thing that would “make me happy.” I coveted material possessions—clothes, jewelry, electronics, cars. What I realize now is that money is not meant to be spent. You only need to earn enough money to survive. You should have enough money to buy only what you need. There is no need for excess.

    “You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fuc*ing khakis.” (Fight Club)

    This shift in mindset is hard to adjust to at first. You may not like the reactions that you receive from people. Believe me, I’ve been called cheap a few times, but I pay no mind to it. I would choose cheap over poor any day.

    2. Keep a budget. I highly recommend using Mint.com. I started using it in September and it has been one of the most transformational and useful tools throughout my journey to financial freedom. It allows you to sync up all of your accounts (loans, checking, savings, etc.) in one place. Then it keeps track of every transaction that you make and sorts/organizes all of the data for you. It allows you to track your spending over time and by category. It gives you incredible perspective and insight about where your money goes each month/year. It has been a truly eye-opening experience for me.

    If you’re unwilling to try Mint, you can keep a budget on a spread sheet or even by hand. However, the important thing is to be completely conscious about where every dollar you spend is going.

    3. Use a debit card. To reap the full Mint.com experience you should use a debit card for every purchase you make. Using the debit card will automatically flag each transaction you make into the appropriate category. So if you go to Shoprite, it will get marked as groceries. If you go to Home Depot it will get marked as home. If you stop at the gas station it will get marked as automobile, and so on.

    I use my debit card (linked to my checking account) for almost every single transaction that I make. I also have all of my monthly bills (like my auto insurance, utilities, and gym membership) automatically debited from the same checking account each month. It makes keeping track of my spending that much easier. Plus, I do not like dealing with cash. The debit card is quick, easy, and is accepted almost everywhere now.

    Whether or not you use Mint.com it is a good idea to use a debit card simply because you can review all of your purchases and purchase amounts on your monthly statement. Trying to keep track of receipts is a hassle that I don’t have time for.

    4. Pay off credit cards and cut them up. Paying off my credit cards was my first priority. For awhile I tried “credit card surfing.” Let me just tell you from experience, it’s overrated and it really doesn’t work. The idea is that you surf from credit card to credit card by transferring balances. A lot of companies will give you 0% APR for 6 months if you transfer your balances over to them. After the 6 months, you “surf” to a new card with another promotional rate.

    The problem with this tactic is that it gets messy quickly, it becomes difficult to keep up with, and if you lose track you will end up getting burned by high APRs, finance fees, cancellation fees, etc. Also, it probably doesn’t look great on your credit report if you’re opening up a new card every 6 months or so.

    It is much safer and wiser to just stop using credit cards! My theory is simple and has taken me very far: If you can not afford to buy it, then you can not afford it. Period. It is simple logic.

    5. Eat in. This is one of the easiest changes to make, but it also comes with an enormous, positive impact. When I started closely tracking my spending habits, I was shocked to see how much I was spending on eating out. A meal at a decent restaurant goes for about $25 per person. If you eat out twice a week, that is $3,120 a year. If you grab lunch out during the work week, it’s about $8 a day. That’s $2,080 a year. Put those together and you could be spending $5,200 a year or more on dining out! That is outrageous and completely unnecessary.

    Since I started eating in and packing lunches, I’ve taken my monthly food spending from $500 down to $200 or less! Over time, that means enormous savings. Check out 5dollardinners.com for some awesome, inexpensive recipes. I love it! Also, investing in a crock pot was one of the wisest decisions I ever made—chili, sausage & peppers, and goulash will be your new (delicious, cheap) best friends. (Here are some more tips for eating healthy & mindfully.)

    6. Direct deposit money into savings every month. This is my final—and perhaps most important—tip. When I began my journey to financial freedom, I opened a savings account with ING Direct. It is an easy-to-use online savings account and it gives you interest on the money that you save. It also allows you to set up easy direct deposits.

    I started out small, depositing $50 a month into my savings. As I learned to keep my budget tighter and tighter, I increased the amount that I put into my savings each month. Currently, I am putting away $500+ per month and hope to get closer to $1,000 per month in the very near future.

    When you direct deposit the funds, it comes out automatically. It is painless because you don’t have to do a thing. Because it’s automatic, after awhile you don’t even notice that it’s missing. (I remember reading that on another blog several months ago and thinking, “Are you out of your mind?! I’m not going to miss it? Yea right!”) But I can honestly say that after a few months, you adjust to the missing money. You truly do not miss it once it becomes normal for that amount to be deposited into savings automatically each month.

    It has been one of the best decisions that I’ve made and because I’ve worked so hard to get to this place—I don’t touch that money! I am keeping it there for a rainy day or to pay off my student loans someday in one fell swoop.

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    As I stated at the start of this post, three years ago I was almost $60,000 in debt; I was twenty-three years old; and I was scared to death. Today, I have my finances under control! I am on the road to financial freedom and you can get here, too. Truly, it is not as hard as it seems. With common sense and a bit of dedication, it will happen. Paying off my last credit card balance was like taking chains off of my wrists for the first time in seven years. The feeling was completely priceless. If I can do it, anybody can.

    So, what are your financial goals? Have you ever been in financial prison? How did you free yourself? If you’re still there, what are you going to do to break free?

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    The Courage to Confront Your Dream

    What is a personal calling? It is God’s blessing, it is the path that God chose for you here on Earth. Whenever we do something that fills us with enthusiasm, we are following our legend. However, we don’t all have the courage to confront our own dream. —The Alchemist

    Are You Aware of What You’re Doing?

    I’ve been thinking a lot about dreams lately (as if you hadn’t noticed). One of my most urgent ambitions/dreams is to live an entirely purposeful life. I see people around me everyday, sleepwalking through life, on autopilot. Alarm clock, shower, breakfast, commute, zombie work, commute, dinner, television, sleep. Repeat. Day in and day out. It breaks my heart. What hurts more are the moments (sometimes hours) when I catch myself falling into that terrible haze. Of course I snap myself out of it as soon as I realize it’s happening. The way that I snap out of it is simple enough: I ground myself. I literally take notice of my feet on the Earth, carpet, tile (wherever I am). I recognize my breathing. I acknowledge that I am a human being walking the Earth, beneath the sky, on a great big planet, floating in the Universe. It’s really important to do that, to ground yourself in reality at least once a day, probably more. If you don’t do it you will get caught up in the trivial — the fight with your spouse; the disappointment over your kid’s report card; the scratch on your new car; the ever-growing pile of papers on your desk; your unappreciative boss — you get the picture.

    Proactive vs. Reactive Living

    When you ground yourself, you pull yourself from the depths of the trivial, unimportant, little details that tend to take control. When you ground yourself, you become aware. The only problem with grounding yourself this way is that it is reactive rather than proactive. There is actually a much better way to avoid autopilot and that is proactivity. I am going to start talking a lot on this blog about reactive vs. proactive thoughts and actions. So let me take a moment to define what I mean by each of these terms.

    Reactive—Something happens and triggers you to take action.

    Example 1: You get on the scale one morning to realize that you’ve gained ten pounds. Your reaction is to begin a diet and start breaking your back in the gym until you lose the ten pounds.

    Example 2: Your marriage has been falling apart for the last two years. You fight with your spouse daily or more. You are both unhappy. You put everything before each other — work, friends, hobbies, etc. The marriage is your last priority. As a last resort you decide to attend marriage counseling.

    Proactive—You consciously prepare and act in ways that will produce certain desired outcomes in your life.

    Example 1: You are aware that you want to be physically healthy. You continually live a lifestyle that promotes health. You always take the stairs instead of the elevator. You run a mile each morning before work. You feed your body foods that it craves & needs and avoid “junk” whenever possible.

    Example 2: Your marriage is one of your top priorities. You make “alone” time and set dates with your spouse at least once a week. You plan vacations together to explore places you’ve never seen. You participate in each others favourite hobbies. You fight, as all healthy couples do, but you practice open communication and work through arguments before they become significant problems.

    If you analyze all of the actions and thoughts in your life, you will find that each one is either reactive or proactive. The goal is to make all of your thoughts and actions proactive. The problem with practicing reactive thinking or action, is that it is usually too late. And even when you do succeed, it is usually a short-lived success because reactive thoughts and actions do not treat the causes of problems; they only treat the symptoms.

    Let’s take the reactive approach to the extra ten pounds for example. You notice the excess weight, you starve yourself, you go to the gym religiously — within a few months, the pounds are gone. You feel great for a little while, but soon you go back to your old habits. A few months later and the pounds are creeping back on. On the other hand, if you had made a decision to begin taking a permanent proactive approach to maintaining your health, you would have achieved long-lasting, sustainable progress and results. These same principles would apply to the example of the troubled marriage and any other example that you could think of.

    Proactivity is a crucial element to a happy, fulfilling, successful life.

    Follow Your Legend, Confront Your Dream

    Now, I am going to tie this whole thing together and tell you how you can live a life of constant proactivity and sheer joy. Ready? Have another look at the opening lines to this post. What is a personal calling? It is God’s blessing, it is the path that God chose for you here on Earth. Whenever we do something that fills us with enthusiasm, we are following our legend. However, we don’t all have the courage to confront our own dream. (If you are not religious, replace the word God with the word Universe. What is a personal calling? It is the Universe’s blessing, it is the path that the Universe chose for you here on Earth. Whenever we do something that fills us with enthusiasm, we are following our legend. However, we don’t all have the courage to confront our own dream. To me, the words God & Universe mean the same, beautiful, powerful thing.)

    That’s it, my friends, if you want to live proactively, if you want to live the life of your dreams, all you have to do is confront your dreams and follow your legend.

    Ask yourself these questions: What fills me with enthusiasm? What is the one thing that I could wake up and do happily every single day for the rest of my life without even being paid? When you have the answer, then you have your personal calling. It is the path that is meant for you. When you do this thing, you will follow your legend and you will confront your dreams.

    Next month, it will be one year since I discovered my own personal calling. I will never forget the moment. It hit me like lightning — to help people by sharing my journey & the lessons I’ve learned along the way — so simple, but so amazing. That is what compelled me to start this blog eight months ago. That is what has kept me going ever since. And I know what you are thinking now: Dena, I can’t do it. You are making it sound so simple, but it’s not. I can’t afford to quit my job. I have a mortgage to pay. My mother is sick. I am not talented enough. I’m too old. It’s not practical. And the list of excuses will go on and on and on. Well, I am sorry, but none of your excuses are good enough! No matter how stuck you think you are — no matter how dire your circumstance might seem — there is a way out!

    Take it from me. I was depressed and anxious for the first half of my life. I spent much of that time wanting my life to end. I was seventy pounds overweight. I was $40,000 in debt. How much further down could I have gone? I could have used a lot of excuses to keep myself in that state; but I didn’t. I made a decision to change my life. I lost seventy pounds. I overcame anxiety and depression. I’ve cut my debt in half and continue to pay it down every day! I figured out my personal calling and I am doing it. I am following my legend, confronting my dreams. I am making it happen — and you can do it, too.

    Before you get started with your excuses again, I’d like you to imagine something. Imagine being born a young girl in Alabama in 1880. Imagine then growing up to understand French, German, Greek, and Latin. Imagine then going to Harvard, at a time when few women from your town did anything other than get married and raise kids. Imagine then writing a book that was translated into twenty-five languages and inspired two Oscar-winning movies. Imagine then meeting every President in your lifetime and being awarded the highest civilian honor—the Presidential Medal of Freedom. That would be some accomplishment, wouldn’t it? Now imagine doing all of that whilst being blind, deaf, and barely able to talk for your entire life.

    It’s not impossible, friends. In fact, it’s very possible and there is a woman who did all of that, her name was Helen Keller. She accomplished all of those things, and more, because she believed in herself and she had a good teacher. (Taken from How to Be Rich & Happy.)

    “Tomorrow is the most important thing in life. Comes into us at midnight very clean. It’s perfect when it arrives and it puts itself in our hands. It hopes we’ve learned something from yesterday.” —John Wayne

    Every single day is a new opportunity for us to begin living the lives of our dreams. Today is called “the present” because it is a gift. Take it and do something with it!

    I would love to hear your thoughts about this post. What is your personal calling? What obstacles are standing in your way? How are you going to overcome them? What can I do to help you get there? Let me know in the comments.

  • · · ·

    Tired of Conflict Bringing You Down?

    Dealing With Conflict

    Conflict takes many forms—misunderstanding, frustration, ignorance, hatred, envy, and so on—but despite the cause, the result is largely the same: someone walks away with hurt feelings.

    The truth is, however, that this is not necessary. You can choose to be unaffected by conflict. It is not an easy thing to accomplish. You have, after all, lived your life believing that conflict equals pain. But with practice & patience you can learn to live above conflict in a place of true peace.

    “True peace can not be disturbed by gain or loss.”

    The reason that conflict hurts us is because we allow it to. Most pain comes from another person(s) or from our own minds. The key to being unaffected by conflict is to understand that anything that another person says to us (out of anger, frustration, etc.) is actually a reflection of her feelings about herself and is rooted in fear. Likewise, anything that our mind says to us (self-criticism, self-hatred, etc.) is also rooted in fear. All forms of discomfort—sadness, anxiety, worry, rage, hatred, envy, and so on—are rooted in fear.

    When you accept that angry words are actually reflections of fear, it makes them much less painful to tolerate. Even the angriest and most cruel of arguments is based in fear & insecurity.

    For example, you have a large project due at work. You bring it into your boss’s office an hour prior to the deadline. She notices that it is riddled with errors. Her face turns red and she begins to scream. “You idiot! How could you be so stupid? This is unacceptable. I can not believe I ever hired you. Get out!”

    On one hand, you are devastated. Her words have stung you at your core. You are insulted, sad, angry, afraid. But if you really stop to analyze the situation, why do you think she acted this way? Most likely, she is afraid. Most likely, she is terrified about the way that your “failure” is going to reflect on her. After all, wasn’t it her who hired you, gave you this assignment, failed to give you proper instruction, and so on? What will her boss think when she turns this project into him? Her explosion was based in fear.

    Another example, it is Saturday afternoon and you are sitting on the couch. Your husband comes in the door and notices that you have not swept the floors. He begins to speak angrily, “Haven’t you swept the floors? Didn’t you see this dirt? You’ve been so lazy recently.” You are crushed and devastated. How could he be so mean? But then again, you stop and analyze. The lawn is not mowed, the gutters are uncleaned, there are piles of crap strewn about the yard. Your husband is insecure about all of his unfinished chores and is projecting his self-frustration onto you. His remarks were based in fear and insecurity.

    If you take the time to truly analyze, you will find that almost every conflict is rooted in fear. Therefore, the vast majority of hurtful things that are ever said to you actually have absolutely nothing to do with you. This is an incredibly liberating concept (not to be confused with the rare scenario when you are actually wrong by the way). Still, just because the other person’s (or even your own self-inflicted) anger is based in fear, that still doesn’t make it right. Yes, perhaps both your boss and your husband were entirely out of line. It is alright for you to tell them so, but what is more important is the way that you process the conflict within yourself.

    Most people internalize the conflict. In any case, you take what was said and push it deep within yourself. Perhaps you believe the other person words. “Yes, I am lazy, stupid, ugly, etc.” The conflict turns into emotional pain and festers within you eventually becoming depression, anxiety, and so on. But as I mentioned at the start, none of that is necessary.

    You must accept the conflict (words) for what they are—someone else’s (or even your own mind’s) fears and insecurities. Fear is nothing to be afraid of or affected by. Most fear is completely unnecessary (read more about that).

    After the conflict, words, and judgments have passed, simply allow all of it to pass through and around you like water or air. Understand that it is something outside of you, that has nothing to do with you at all. It is not inside of you, it did not come from you, and you do not have to absorb it. Simply let it pass and then move on.

    Holding onto the pain of conflict is insane and unnatural. What do the birds do after the great storm has passed? They sing, of course! You will never hear the birds singing so sweetly and so loudly as they do after the storm has passed and the sun shines again. They do not mourn the broken nest, the wet feathers, or the lost supper. They simply sing and praise the light in gratitude. They rejoice that the sun has come again.

    In his book, The Power of Now: A Guide to Spiritual Enlightenment, Eckhart Tolle talks about his observation of duck fights. Two ducks approach one another. They squawk in anger for mere seconds. Then they turn away from one another, flap their great wings a few times, and swim on as if it never happened. This is true wisdom, true peace, in action. There is so much that we can learn from this simple observation.

    There is really no need to hold onto anger or discomfort. There is really no need to suffer. In life, you will find many reason to suffer. But a good reason to suffer, you will never find. Let conflicts pass through and around you. Do not hold onto them. You will almost always find that it never has anything to do with you anyway.

5 Comments

  1. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

    Reply

    1. Thank you so much for the kind words, Randy! I really appreciate the feedback. I am so glad that you stumbled across evolution you and that you’ll be returning. It means a lot to me.

      Let me know which articles/topics you are enjoying and what you’d like to see more of! Thanks again.

      Reply

  2. Now thats a review if I’ve ever seen one! Great book I must admit. I’ve read a lot of his work and this is his best when it comes to leading people. I’d also recommend the book “The Dip” although it starts off a bit depressing – You get the idea when you wrap it up…

    Also, the quote you shared is on my wall.

    There’s no record of Martin Luther King, Jr., or Ghandi whining about credit. Credit isn’t the point. Change is.

    Reply

    1. Hey Ross! Thank you so much for your comment, I really appreciate it. Yes! It was a great read and I am glad my review did it some justice. I will definitely be checking out more of Seth’s work. I’ve recently subscribed to his blog and I’m really enjoying it.

      Yea, that quote is really inspiring, great idea to put it up on your wall. Right now I’ve got one up, “Let no one ever come to you without leaving better & happier.” –Mother Theresa. I love having a good quote up on the wall–instant inspiration!

      Reply
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