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    Review: Tribes by Seth Godin

    On a recent flight, I began reading Seth Godin’s Tribes. On the return flight, I finished it. It was my introduction to Seth Godin—no idea why I hadn’t found him sooner!—and what an introduction it was. The book blew me away. It is the best book on leadership and change management that I’ve ever read. While the content is sure to inspire change of the greatest sort within any organization—from business to church, non-profit to learning institution—it is also of incredible value to individuals.

    In this post I want to share some of my favourite pieces from Tribes as well as some of my own insights.

    Whether you want to create positive change in the world, in the workplace, or simply in your own, I recommend that you read the book for yourself. It is a relatively easy read, spliced up into short, digestible chapters. I got through it in a few hours. But it is absolutely packed with revolutionary ideas, suggestions, and real-life examples of people making a difference and leading tribes in today’s world.

    Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

    I’ve begun to think of my generation as the Fight Club generation. Tyler Durden said it best, “We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.” I think Tyler and Seth’s sentiments are one and the same. Our parents (or maybe you) were raised to believe that you needed to grow up, go to school, get a job, and stay there. Work hard, save money, vacation once a year, and retire as soon as possible.

    Well, the Fight Club generation doesn’t want to hear that nonsense. We want gratification now. We don’t want to spend 40 hours a week miserable just so that we can collect a paycheck twice a month. We don’t want to spend half a lifetime at a job that we hate just so we can get fired or die one day! We believe that we can be happy now. We can pursue our passions, make a difference in the world, live out our dreams, and be successful all at once. And… we are right. We can do it. There are people doing it every single day. I love Tribes because it tells the stories of those people and more importantly, how they got there and how we can do it, too.

    Somewhere along the way, perhaps when twenty thousand Ford workers lost their jobs in one day, or when it became clear that soft drink companies were losing all their growth to upstarts, the factory advantage began to fade.

    The reason why the “school-job-suffer-retire” model worked for so long was because it was safe, it was comfortable. Human beings like to feel safe. It feels good to know that you will get a check once every couple weeks. It feels safe to know that you can walk into the office every morning and the lights will turn on and the computer will turn on. The peace of mind in trading your hours for dollars seems worth it when you have to put food on a table and a roof over someone’s head. But, guess what, that model isn’t really proving to be so safe after all.

    The recent tanking of the economy has really shaken things up. People are losing their jobs at rapid rates, unemployment is way up. Ethics have been violated, corruption runs rampant, and people don’t feel safe anymore. We want to take matters into our own hands. We want to create the lives of our dreams and be completely independent. We are doing it every day.

    In unstable times, growth comes from leaders who create change and engage their organizations, instead of from mangers who push their employees to do more for less.

    Now, more than ever, each of us has an opportunity obligation to become a leader, to create change, and to make a positive difference. The ever-evolving world of social media and the Web—Facebook, Twitter, LinkedIn, Wikipedia, Google—give us instant access to an unthinkable quantity of information and resources. When we learn how to leverage those resources we can become unstoppable. When we teach others to leverage those resources our tribes can become unstoppable. It is a great time to be a leader, and it is also the right time.

    Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable. It’s uncomfortable to propose an idea that might fail. If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.

    Change = pain. If there is anything that I have learned over the past three years, it is this. Human beings are creatures of habit. When asked why things are done a certain way, most people will always respond the same way: “Because that’s the way we’ve always done it.” It is safe, it is comfortable. Our profits may be plummeting, our staff may be miserable, our customers may be disgusted—but this is the way we’ve always done it! Don’t try to mess with our traditions! Right? Wrong!

    Success takes dedication, hard work, persistence, and change. Dedication, hard work, and persistence can be painful. Some people are cut out for it and some people aren’t. The people that are, are the leaders. Being a leader is not comfortable and it’s not supposed to be. Being a leader takes character.

    Believe it or not, anyone can do it. “No one is born charismatic. It’s a choice, not a gift” (Tribes).

    Change almost never fails because it’s too early. It almost always fails because it’s too late.

    The time for change is now, my friends. If not now, when? There has never been a time where the need for positive change was more urgent. If you do not realize that this moment is all you have, then you do not have anything. This is it. After this moment, nothing is promised—not tomorrow, not next week, not your 81st birthday. You have this moment and you alone get to decide what you do with it. Yes, you can surf Facebook for a few more hours and stalk out your ex-boyfriend’s life for awhile more. You can also sit on the couch with a six-pack and watch The Jersey Shore marathon on MTV. …But if you asked me, I’d tell you that you’ve got more important things to do. Whether you’ve been waiting to pitch a great idea to your boss, waiting to take a proactive approach to your health, or waiting to embark on that 6 month “vagablogging” journey; stop waiting!

    There is really nothing in your way. There are no problems and no obstacles. Any anxiety that you might have stems from your past or your future; but your past and your future are not real! The only thing that is real is this moment, right now. The past and the future are in your head. No matter what you think is standing in your way, you can find a way around it. If you can’t get on the next flight to Melbourne (to start your career as a kangaroo-catcher) then sit down and figure out how you are going to make it happen. Right now.

    I’m frequently asked about getting credit. People want to know how to be sure they get credit for an idea, especially when they have a boss who wants to steal it. Or they want to know how to be sure to give me credit for an idea in a book or a blog post of their own.

    Real leaders don’t care.

    If it’s about your mission, about spreading faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit.

    There’s no record of Martin Luther King, Jr., or Gandhi whining about credit. Credit isn’t the point. Change is.

    Stop worrying about the obstacles and start taking action. Stop worrying about who is going to get credit and start making a difference.

    ————————————————————————

    What I loved most about Tribes is that it left me feeling like anything and everything is possible. The book is full of stories about ordinary people who did (and do) extraordinary things every single day. These people don’t let fear stop them. They become leaders and they create & inspire change. Every person is capable of this. You are capable of this! What do you want to do? Are you ready to become a leader? I say yes. Yes you are!

60 Comments

  1. Great post Dena. You’re so right when you start making the saving, instead of the spending, automatic it soon grows…and grows.

    Very, very inspiring 🙂

    1. @ Laura – Thank you so much for your kind words! Yes. After awhile saving becomes like an addiction. You can’t wait to see that number in your savings account growing & growing. I never though I would see ME become addicted to saving (and not spending)! But it is amazing what we can accomplish with some goal-setting & dedication.

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  5. Absolutely awesome Dena!!! What a story and what a how-to post!! I’ve learned to love the prospects of positive thinking, believing in yourself, and visualizing the reality that you want. It is those small steps that really transform a persons thought process. The negative thoughts people often have about themselves generally translate into reality because they start believing them. Once that happens the road to independence seems hopeless, therefore giving the person no reason to even try. One of the most important things I have learned about myself is that, often times, I am my own worst enemy. It is I, that limits my abilities and successes more than anyone else eve could. Once I learned that about myself, my life began to take a drastic and purposeful turn in the right direction. It was one of the most rewarding lessons EVER!!

    Great post Dena! Keep inspiring others to take control and grow into something they never thought possible!! I LOVE IT!!

    Evolution YOU-NIVERSITY baby!!! 🙂

    1. @ Brad – Thank you so much for your incredible, inspirational comment! You are so wonderful. I have said it before & I will say it again: I am so grateful to have friends like you. Your story & wisdom have been beautiful guiding forces to me throughout my own journey.

      I am so happy to hear that the power of positive thinking has been having such a profound impact on you, too. We are blessed to be creating these lives & to be helping other people get on their own paths. Thank you so very much — as always — for your support! 😉

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  16. Hey Dena I loved this post. I am working on getting my finances in order ad well I am working on paying off my credit card debt so I Amin a debt management right now. I am still in school so my student loans arenot going any where but I have found that I spend on fast-food and other things. I need to be more positive about what I want and stop being so pessimistic. I def loved your tips and congrats on having an abundant amount in your savings account I do not any savings and I need to realize that I need to save something and it will grow I had an ing direct account a very long time ago will have to open another one I will start to think differently about saving and my needs vs my wants

    1. @ Michelle – Thank you for your comment. I am so happy to hear that you are working to get your finances in order. It is such an important part of out health & well-being. I am not saying that we have to be wealthy, but we shouldn’t have to live with debt hanging around our necks, or with compulsive spending habits.

      You are right, taking a positive approach toward your situation will help you move forward. Visualize where you want to be and then take yourself there. You can do it! 🙂

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  23. Awesome post, (I know it’s old but i’m going through the archives for the first time ever) I was saving 1 thousand a month at one point too but somewhere along the way I lost control of my budget even though I just got a raise, I seem to feel like I have less money. I recently celebrated my first 10k saved, also!

    1. I know how you feel. Sometimes, when you start to make more, you also start to SPEND more. It’s a difficult habit to break. The key (in my experience) has been to stick to a budget/lifestyle and don’t start over-spending just because of the salary increase.

      Thanks so much for sifting through the archives, I really appreciate your presence. <3

  24. Thank You. After evaluating my bank account, my spending habits, and my credit report…This is what I needed to push me forward. Change is good and at times, change is what necessary.

  25. I will catch you in ten months… I am going on a cruise to Europe (my goal) and spending ONLY what I save from my 10,000 account. It is my one big dream purchase that I won’t apologize for, and I’m putting it out there so I am accountable to my dream (saving the money, and going on the cruise).

    1. Hi Trina — I started life coaching after I overcame anxiety and depression. I wanted to help others to do the same. 🙂

  26. Very inspiring just accidentally ran onto your blog and love it! By the dates of the first few comments I can tell this was written a few years back but i’m just wondering if you and your husband have kept this up. My wife and I started our savings journey and Mint.com is the best. We have reached the 10k mark but our ultimate goal is 100k!! Wish us luck!

    1. Thanks for stopping by. 🙂 Yes, this was years ago. We are still saving. 🙂 Simple living has helped greatly over the years. Best of luck in your quest to 100K!

  27. Hi i have seen your post a few weeks ago and it made me put some of your tips into practice and i must say that i feel much better for it, i have saved this in my favs and read it a couple of times a week ,thank you you have helped me get on the path to a better future.

  28. Great post. I’m retired on a fixed income. I pay myself $10 to $20 a day from my checking account to my savings. It might sound silly but each of us have to discover our own way of managing, and with a click of a mouse it’s easy. If that money stays in my checking account, I’m going to spend it and I know it.

  29. I absolutely LOVED reading this blog! It was very informing..each tip was very helpful. I took notes and plan on using each and everyone to my advantage to start saving and get on the road to financial freedom! I appreciate you taking the time out to write this blog!! I loved it! Thanks so much!!!!! I’ll be back in 6 months to let you know how your advice helped me save $10,000!!!!

    xoxoxoxo

    Mercedes!!! 🙂

  30. Thank you for this post,.. while it will take me longer to reach my first goal of $10K+ (12 months @ $850 mo) This Post gave me the added enthusiasm I needed to get focused and start saving! I enjoy watching the account grow & also paying down CC debt. Once my credit cards are paid off i’ll fully fund my savings and can reach the next milestone ($25K) faster!!

  31. Thank you for this post!! Im currently attempting to save 10k in the same amount of time. I have 64k worth of loans and a 50k salary job. I wanted to know how did you manage to pay your loans and save at the same time?

    Thank you in advance

  32. Great work on this! I changed my lifestyle when I decided to be a stay at home parent with my LEO husband. Practicing minimalism like you mentioned was super important! I wish more people thought like this and realized that there are more important things in life like family and love in life! Have fun in Paris!

  33. This doesn’t make any sense to me. I make less than $10,000 a year and you spend more than that in 6 months.

    1. I’m not sure that I understand your line of reasoning here, but this advice certainly is only applicable given certain income ranges. Also, I don’t spend more than 10K in six months. That would definitely completely destroy my budget.

  34. Hi! I am so glad to have found this 🙂 thank you for inspiring me to get my financial butt in shape! I agree with everything you’re suggesting. I do have a question – how did you manage paying off your credit cards and saving at the same time? I feel like this is where I get hung up the most. Thanks!

  35. Thanks for the inspirational post on how to save your money. I got a job now and was thinking of buying the latest gadget again but I now I know what my needs and wants. So I think I’d rather save it for my future.

  36. I am so happy that I stumbled upon this amazing article! I am 25 and I am finally at a point in my life where I am seeking financial freedom. I recently started a new job that pays pretty well so this is the perfect opportunity for me to pay off my debt and save like nobody’s business. I am A entrepreneur at heart so I took this job with a savings goal in mind so that I wont have to be stuck here for long but i refuse to leave without meeting my savings goal/ start up cost for my jewelry small business. Thank you for this beautiful insight! I feel Like I can do it after reading this 💗

    -Sydney

  37. This was super helpful! Thank you so much for sharing your advice 🙂 “spend responsibly and spend when it leads to long-term happiness instead of instant gratification” is my new life motto now! 🙂

  38. Seriously??? Visualization and thinking about abundance??? How about having a job… you neglect to even mention that as one of the steps… This is absurdly impractical. Not to mention the blatant sales attempt for Mint.

    1. Haha. Thanks for reading. No sales attempt. I didn’t even collaborate with Mint on this post. It’s just a tool that I used to use and found helpful. Cheers, mate and happy new year.

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